Defining the future of Chess

Growing the sport, advancing entertainment, and enabling everyone to play their best game.

Magnus Carlsen

Our brands

Growing the sport, advancing entertainment, and enabling everyone to play their best game.

Elearning 🖥

Online learning is the future of chess education. We’re proud to be industry leaders.

Esports 🏆️

“Chess is an esport now. Get used to it.” – Washington Post

Why chess?

Chess is more than just a game – it is deeply rooted in our global culture. Accessible to all; a metaphor for strategic thinking; and a model of civilized conflict resolution. Chess will continue to shape the future of esports, education, and entertainment. At Play Magnus Group we take an active role in defining that future.

Photo credit: puma

Magnus Carlsen

Magnus Carlsen founded Play Magnus in 2013, the same year he became World Chess Champion. Magnus holds a unique role in the company as our proudest ambassador, team member, and active shareholder.